Many people don’t recognize the difference between web copywriting and web content writing, most people(including myself don’t bother

However, as web authors, we need to know the fine line that keeps these two sub-genres apart. While web copywriting has more of marketing undertone that prompts a visitor to take action (read buy), web content writing is meant essentially to inform and educate people about some products and services.

The term copy writing is primarily used in the advertising industry where the copies are crafted in order to entice the prospects into buying their products and services. Since space is the major constraint in , the copy writers are faced with the challenges of writing sales copies (using fewer words and limited space) that convince the prospects of the striking benefits of the products and services. Web copywriting, in the same fashion, is all about writing sales copies for your targeted visitors who will be tempted to buy your products. Web copywriting is a specialized skill and an art in itself. Not everybody can have the knack to write sales copies- it requires understanding of your products, services and the psychology of your targeted visitors.