With over ten years experience in Search Engine Marketing (SEM), David Redfern has pioneered and executed leading web campaigns for a wide array of vertical markets.  Working across a broad spectrum of niches, his clientele include enterprise software developers, e-commerce companies, law firms, medical & dental practices, real estate organizations and both on and off-line educational environments.

David demonstrates superior expertise and proficiency in his ability to set up and evaluate Google Analytics.  He has developed proven techniques in architecting specific search query analysis filters that facilitate the identification of negative keyword candidates.

With a multi-faceted command of SEM, David’s experience also extends across the following Web Advertising channels

• Google Local
• Contextual advertising
• Banner advertising
• Retargeting
• Landing page design and testing
• Google Web Optimizer testing

His proven Search Engine Optimisation techniques have steered a number of clients’ sites to premier rankings on Google, Yahoo, and MSN. He diligently maintains an au courant insight into the evolution of the SEO landscape, thus staying abreast of algorithm changes and producing lasting results in SERPs.

David has engineered over 100 site optimization strategies to increase conversion rates. These include usability enhancements, squeeze page optimization, multimedia production and shopping cart story-boarding.  All these techniques have been tested by third-parties, including Marketing Sherpa, MarketingExperiments.com, and Randfish (SEO Moz).

David’s technical SEM abilities are complemented  by adept copywriting skills, which allow him to offer a unique, comprehensive suite of online marketing services that catalyse sales.  To his proven ability to craft marketing content, is added an engaging, creative style, which allows him to clearly present the unique benefits a business offers website visitors.

David has is approachable and has an extremely obliging work ethic, and welcomes dialogue about marketing strategy.  His door is always open and he will provide free consultation services as a prelude to your becoming a client of Footprints SEO. He will be delighted to review and assess Web campaigns with a view to identifying weaknesses, and delivering innovative, fresh ideas to test in the marketplace.