Nowadays the ‘web effect’ has ensured that media exposure has a shelf life way beyond the ‘today’s news is tomorrow’s chip wrapper’ of old. The consequence of the longstanding impact on businesses and individuals is critical and as such should be a primary consideration both in terms of achieving effective crisis management but also in ensuring maximum positive media coverage.
Preparation for crisis management is still resisted by many companies in the fond or superstitious belief that it will not be needed. Yet most businesses have vulnerabilities that need proper recognition and plans in place for the most likely probabilities. Without a structure and a set of core protocols if a crisis occurs the scope to put in place the best possible damage limitation programme is severely compromised.